What’s a media medium that has been around since the late 1800’s, is loved by everyone, and is now the most effective way of marketing to consumers? VIDEO! Obviously, the written word isn’t going anywhere anytime soon but posting a video on your website or blog will pique curiosity enough for someone to click on it. BAM! You’ve got that persons attention! Whether it’s a sales pitch or a product overview, a potential customer will be far more likely to watch a 5 minute video than they would be to read 3 pages of content.
Video crushes written content and lets not even touch upon the subject of direct mail. There has never been a more effective way to deliver content to your current and potential customer than video. Most of us these days would rather watch a video to learn a skill as opposed to reading directions. People want to be stimulated visually and video is by far the best way to do it.
I’m not just talking about putting videos on your website and hope that people click on them. There are endless possibilities for ways to deliver your video content. Sure, you can start a vlog (video blog) for your company and post all of your video to it, but that’s the minimal effective dose and if you want to really get your brand out there you’re going to have to go a bit farther.
The most obvious first step is to upload your video to YouTube and create a channel for your videos. YouTube is the #1 place for video, don’t believe me? YouTube alone gets over 2 BILLION views A DAY! Every second of the day, over 24 hours worth of video is uploaded to YouTube. But no reason to stop at YouTube. There are so many other social sites that you can upload and link a video to. Why? For one it allows more people to see your video, and video ranks very easily in the search engines, and the more places its posted, the easier a time you’ll have getting to a number one spot.
Another great option for delivering video content is to build a text messaging database and send videos directly to your current and potential customers on the most important device they own, their mobile device! Imagine your store just took in a very special and different piece of inventory, you can make a video about it, upload it to your YouTube account and text out a link to your database. Your database will get the message within seconds and you can count on almost all of them seeing the video minutes after receiving the text.
Not only are you delivering engaging content to your customer base, but you’re continuing to stay on your customer’s mind (Top of Mind Awareness). Video isn’t going anywhere, if anything it’s gaining in popularity, rapidly! If you haven’t yet considered incorporating video into your marketing arsenal, its time to start. You have a website, you’re on at least one or two social media sites, right? Well, it’s time to get on board with video and start marketing to your public the way they want to be marketing to!