Have you ever wondered how you can get more out of what you already have? In this blog entry you’ll discover a technique for improving both your lead generation efforts AND productivity levels by leveraging your dealership’s greatest asset, your team, and leveraging THEIR greatest asset, their network. Stay tuned.
What are your sales people doing right now? If every single one of them is with a customer right now or waiting on an appointment to show up in the next 15-20 minutes, great! But if not, what percentage of the time are they being productive and engaging in revenue-producing activities? If the answer is you don’t know, or very little, here’s a technique to increase the productivity and chance of bringing in interested prospects.
This strategy will work as long as your sales team members have a fairly new smartphone, a few hundred friends on social media, and a basic understanding of technology. Here goes.Every other day or so have each of your salespeople grab a vehicle on the lot, a do a quick 1-2 minute walk around video. Next, they’ll want to take that video and share in on their social media platforms.
Now, instead of just posting it, with a few words and a “DM me for more info.” We’re going to set up a quick and simple little page for them to be able to capture leads and send them directly into the dealership’s CRM as well as right to their phone. There are many different programs out there that can create these pages, and we’ve tried them all, but the best one by far, is funnels on your phone. They’re easy to create and share, plus they are built for mobile viewing, and since most of social media traffic is mobile, it works out perfectly.
Each salesperson can create their own capture page within a few minutes with a picture of themselves, some text about who they are and then then the lead capture form below it to get all necessary info from a prospect and it can go directly into the dealership CRM and then get sent to the sales person’s phone so they can engage the prospect and build a book of business for themselves that will stay at the dealership.
As long as clear expectations are set up right in the beginning and there is accountability established to ensure it gets done consistently, you now have a sales team to not only walk prospects through the sales process but now they are also generating free, warm leads which means they’ll have an easier time setting appointments for showroom visits using this technique.
Funnelsonyourphone.com will get you the software with a free 2-week trial plus training on how to set it up and best use it. Of course, if you have questions or need some ideas on how to properly implement this at your dealership, feel free to reach out to my team and I, we’d be happy to provide valuable insight to you.